design first. build second. always.

Every service starts with one question: what does your business need to look like for your life?

We do not sell solutions looking for problems. We do not recommend tools before we understand the design. Every engagement at System Chicks starts with your Ideal Business Outcome and builds from there.

Start with the Free Quiz
Tracy Hoobyar at her desk

The path is simple. The impact is not.

Every client starts in the same place: with the question. Where you go from there depends on what your business actually needs.

1

Take the Quiz

Free. Five minutes. Your Business Design Profile revealed.

2

Get the Blueprint

Your full diagnosis, delivered async. $97.

3

Design with Tracy

Full audit + coaching call + written Blueprint. $1,500.

4

Build It

Done-for-you systems, funnels, and automation.

The smartest place to start is always the quiz.

The Business Design Profile quiz maps your answers across five dimensions and identifies which of the six profiles you are. It takes less than five minutes. It costs nothing. And it gives you more clarity than most paid assessments.

Your result includes your profile type, a snapshot of your five-dimension breakdown, and a recommended next step based on your specific design.

Take My Free Business Design Profile Quiz

No email required to see your result. No pitch at the end. Just your profile.

$97
Delivered asynchronously

No scheduling. No waiting for a calendar slot. Complete diagnosis on your timeline.

The Business Design Blueprint

Ready to go deeper without waiting for a call? The Business Design Blueprint is a complete asynchronous diagnosis of your business against your Ideal Business Outcome.

  • Your full Business Design Profile with a detailed five-dimension breakdown
  • A mismatch diagnosis showing exactly where your current business diverges from your IBO
  • A recommended business model for your specific profile type
  • The first five systems your business actually needs in place based on your design
  • One starter system, template, or walkthrough to begin implementation immediately
Who this is for: Business owners who want clarity and direction without a big time commitment. You know something is off. You want it named and mapped before you invest in rebuilding.
Get My Business Design Blueprint
$1,500
Credits toward done-for-you builds

Full audit. Live design call with Tracy. Written Blueprint delivered within 72 hours.

Intentional Business Design

This is the flagship. A full audit of your existing business against your Ideal Business Outcome, a real-time coaching call with Tracy to design the blueprint together, and a written Blueprint delivered to you afterward.

This is not a discovery call dressed up as a service. It is a structured engagement that produces a concrete design document you can hand to a developer, a systems builder, or use to guide your own next 90 days.

  • A full audit of your current business across all five IBO dimensions
  • An Intentional Business Design call with Tracy to map your IBO, identify the gap, and design the blueprint
  • A written Business Design Blueprint delivered after the call
  • Specific system, offer, and infrastructure recommendations based on your profile and your gap
  • A clear picture of what to build, rebuild, or remove, and in what order
Who this is for: Established business owners whose life has changed and whose business has not caught up yet. Also for business owners who are starting fresh and want to build the right thing from the start.
Apply for Intentional Business Design

Design is the beginning. This is where you build.

Systems and Automation Society

$47/month
Try it free for 14 days. Cancel anytime. No drama.

Once you know what your business is designed to look like, you need to build the systems to support it. The Systems and Automation Society is the implementation layer.

Monthly System BuildsTemplates and walkthroughs mapped to each Business Design Profile type
Community AccessBusiness owners who are building intentionally, not reactively
Direct SupportAccess to Tracy and the System Chicks team for implementation questions
Life Hack LabTrial access included with your membership
Start My Free 14-Day Trial

Want us to build it for you?

After the Intentional Business Design engagement, many clients want System Chicks to implement the blueprint directly. Done-for-you services include funnel builds, website design and development, automation setup, AI integration, systems architecture, and ongoing technical support.

Done-for-you work is scoped after the Intentional Business Design engagement so every build serves your actual IBO. We do not build systems for a business design we have not seen.

That is not a gatekeeping move. It is how we make sure we build the right thing.

Apply for Intentional Business Design First
Tracy Hoobyar

A few things worth saying out loud.

?

“I have already tried coaches and consultants. None of it stuck.”

That is almost always a design problem, not an implementation problem. The advice was probably sound. It just was not designed for your life, your profile, or your actual Ideal Business Outcome. We start with the design. That is what makes the rest of it stick.

?

“My business is unique. I am not sure a framework applies.”

Your business may follow universal principles. But your ideal outcome is specific to you. The IBO framework is not a one-size-fits-all model. It is a design tool that produces a result that fits only one person: you.

?

“I am not ready to invest $1,500 right now.”

Start with the quiz. It is free. If you want more after that, the Business Design Blueprint at $97 gives you a complete diagnosis without the larger commitment. The Intentional Business Design engagement will still be here when you are ready.

?

“I do not know if I need design help or systems help.”

Probably both, in that order. Almost every systems problem we see is a design problem underneath. If you are not sure, start with the quiz. Your profile will tell you what you actually need first.

The right place to start is wherever you actually are.

You do not have to have it figured out before you begin. That is the whole point of the framework. Take the quiz and find out what your business actually needs. Everything else follows from there.

Take My Free Business Design Profile Quiz

Or apply for Intentional Business Design if you already know you are ready

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