One of the most common questions I get asked is what I wish I had known sooner about technology.
That’s an easy one.
Strategy!
I wish I had known that having a strategy around technology can make or break a business.
Literally.
I mean, I knew I needed a business strategy, a launch strategy, a marketing strategy…but I had no idea I also needed a tech strategy!
So many people, myself included, when building or launching their business get what they can afford, what someone tells them they need, and just enough to get by. Without any long term plan or vision for how it will all work together.
Without a strategy it’s easy for things to get left out.
Without a 6 month plan things will get missed.
Maybe it’s automation that gets left off. Or the fulfillment gets forgotten about. Or the emails, the course delivery, the ads, lead magnet delivery…
There is a lot to think about, and patchworking together a “tech stack”, as it’s called among us tech geeks, creates a mismatched system.
If I had it to do all over again I would take a little bit of time in the beginning, before signing up for any software, and figure out what my software strategy was.
If I had already launched but didn’t have a strategy, I would take some time out immediately to create one. Whether I needed to enlist some help or go it alone, I would prioritize putting together my technology strategy so I could be as efficient as possible with my time, money and systems.
This would have saved me a lot of embarrassment and apologies!
What do you wish you had known when you started your business? I’d love to hear your biggest lessons from your launch and growing your business!
Mission for the Week:
Take 15-20 minutes and think about where you would like to see your business in 6 and 12 months. Consider all of the things that will need to be done at all stages of your business.
Lead generation, sales, onboarding, fulfillment. Consider how large you would like your list to be by then. What courses and services you’ll be offering. Think about what functions you will need to complete on a weekly and daily basis.
Think about reporting. How would you like to track your results? What would you like to easily see on a daily and weekly basis?
Then go through and do an audit of all your services. Will your current systems be able to support you in 6 to 12 months? Will pricing change as your list size and client size grows? Will everything continue to work together as you scale your business?
By asking these questions now you will be able to roll into the next year confident that you will be able to keep your business running smoothly and your clients and customers happy.
If you would like to chat about your strategy or ask questions about your existing software I do have a few openings for complimentary tech strategy sessions this week. You can book one here, but grab one quickly as they are filling up. There’s no cost, no obligation, and you will walk away with clarity about your systems and what you may and may not want to explore to improve your efficiency and make sure you are getting the most out of your platforms.
