What's easier: Working toward your goals alone through trial and error, or seeking the guidance and direction of someone who's been there and done that?

The answer is obvious. 

At least, it’s obvious when we are talking to others about our coaching services.

“Coaching isn’t therapy. It’s product development, with you as the product.” Fast Company

But hiring a coach is something a lot of coaches overlook.

Listen, hiring a coach for yourself isn’t a sign of weakness, or of ineptitude in your own skills.

It is an acknowledgement that, while you are phenomenal at what you coach on, there are undoubtedly areas that you are not as skilled at.

Because, as we all know, no one can be an expert at everything.

It’s funny.

As coaches we are so good at telling others these things and not always so good at telling ourselves!

As you look at your goals for 2021, and all that you want to accomplish, consider how a coach will help you reach those goals.

There are coaches the specialize in just about everything you can imagine. Technology, launches, course creation, business building, marketing and so much more!

Consider the specialties you might want a coach in to help you advance and get to the next level.

According to the International Coaching Federation (ICF), 86% of organizations saw an ROI on their Coaching engagements

Imagine yourself with a set plan and just the right advice. Coaching may shave years off the time it would have taken you to reach your goals otherwise! 

Here are the top 7 reasons why you need a life coach:

  1. Builds confidence. You know you're under the guidance of someone successful and that your goals are attainable.

  2. Guided plan. Sure, you can draft up a plan by yourself, but when you write out your plans with the help of a coach, you know you're getting a realistic plan that works! Your coach will know shortcuts and can help you stay accountable as well. 

  3. Conflicts. Coaches can help you cope with current conflicts and tensions in your life. They can also give you tips on how to avoid similar situations in the future.

  4. Personal attention. Coaching allows you to get one on one attention so you can be personally guided along your chosen path. If you run into struggles, your coach will be there to provide much needed support and suggestions. 

  5. Dealing with challenges. Things will not always go according to plan. When you hit a snag, your coach can help you overcome the challenge and steer you back into the correct direction. You can feel comfortable knowing that you're receiving expert guidance. 

  6. Versatility. You can decide how you'd like to use your coach. Do you want help with short-term goals or long-term goals? Perhaps you'd like both. 

  7. Enthusiasm. Your coach likely has a great deal of enthusiasm for their work, which will naturally rub off on you. Sometimes it may be difficult to keep up your drive, but thankfully, inspiration is one of the main reasons why coaches exist. 

Finding a Coach That's Right for You

There are a few tips you should keep in mind when searching for a coach that will mesh well with your personal style. The first concern is that your coach should have certain experience. Being sure that they know what they are doing is going to be essential to building a successful relationship with them.

Statistics on business coaching have proved that using a business coach can increase your profit margin by an average of 46 percent

See if you can find testimonials and reviews about potential coaches. Ask around and try to talk to someone else who has been coached by this person. After all, a good referral is always more trusted!

Communicate with your potential coach and see what his or her communication style is like. Ask yourself whether or not you think you'd get along well with this person. Ask for an initial consult. This should always be free so you can both make sure it’s a good fit.

Some people might think the coach is fabulous, but if you don't think you'll personally communicate well, then it may not be a good fit for you.  

“A good coach can change a game, a great coach can change a life.” John Wooden

Make sure your coaching sessions will be conducted in a format that you find comfortable. Ask yourself whether you're the type of person that needs to meet in person, by phone, over Zoom or some combination of those. Remember, coaching sessions can take place over the phone, email, video conferencing, or in-person so there is a lot to choose from. 

In the end you should be proud of yourself for seeking expert help. Follow these strategies to find the right coach for you and you will massively increase your chances of success.

Just remember, no matter how good or experienced your coach, you are the one who has to do the work and is ultimately responsible for your results. Commit to putting in the work and you will be rewarded with the outcomes!



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