You know that from your own behavior. You are more likely to buy something from a site that is
written well and written for you.
And there is so much to writing good copy that even if you are a great copywriter you likely don’t have the time to do it.
From studying your avatar, researching current trends, getting into your audience’s head to spending
time on the edits and revisions.
Have you ever hired anyone to write copy for you?
It’s hard, right?
Finding the right person, training them on your business, your offers, your audience, your voice…
Editing their work, showing them what works and what doesn’t…
It takes a LOT of time.
And often times it doesn’t even work! Your copywriter isn’t as trained as they said they were, they just can’t get your voice down, they make claims you didn’t approve…
Sometimes they will be given the go ahead, things will be going great so you let them write and send emails and then, without warning…
They insert a promise you never knew about and would never approve.
Ever! But now it’s out in the world. Things like this can sink even the strongest business.
