With online marketing, there’s a debate raging among experts over which strategy is best to grow your business...
SEO or Social Media Marketing.
Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that it can bring to their business.
Similarly, there are those who focus their attention entirely on building a social media following without spending any time on SEO.
While both options can be strong lead sources, it pays to know the advantages of both.
“Create content that teaches.” – Neil Patel
After all, you may not have to choose!
Targeting an Audience
To bring in relevant traffic and sales, it’s important to be able to target a specific audience. It is definitely easier to target an appropriate audience on social media platforms.
Most social media platforms allow you to create ads that specifically target people within a certain demographic who will be interested in your niche.
And even if you aren’t paying for ads on social media, you can join groups of like minded people where you have a better chance of reaching your target audience.
SEO is not quite as targeted. Although you can certainly target those interested in your niche, you generally cannot target a specific demographic.
47% of consumers view 3-5 pieces of content created by a company before talking to a salesman from that company.
How Much Effort Is Involved?
To ensure a return on investment, you’ll want to consider how much effort is required to promote your content via social media and SEO.
With social media, you’ll have to plan and post regular content on the various platforms. While there are tools available that can make this process easier, you still have to do this on a consistent basis.
Social media marketing is not something that you can rely on to work without consistent effort. Each post you make will only have a short shelf life, so you’ll need to make an effort each day.
SEO, on the other hand, will require work, but once you start to rank your web pages, there will be less ongoing work involved.
In fact, your efforts will compound each day/week/month, so while you will need to be consistent, it will get easier with time.
70-80% of people ignore paid search results, choosing to only click on organic search results.
Which Content Should You Use?
Whether you are performing SEO or social media marketing, you’ll need to create content.
The type of content you create will make a huge impact on your traffic and whether your audience engages with it or not.
When writing content for your website or blog, usually long-form content will work best. This means that you may need to create articles of a few thousand words, rather than a couple of hundred.
For social media, images and videos will work best and will be shared across the community if they resonate with the audience. When this occurs and your content starts to be shared, you’ll also see an increase in traffic to your website.
So again, whichever channel you choose, you will need to be creating the content for them.
So, Which is Better - SEO or Social Media Marketing?
You’ll see the most benefits from incorporating both SEO and social media marketing into your online marketing efforts.
“Social media is not only more cost-effective than advertising, but it also offers great opportunities for innovative engagement with your customers.” – Richard Branson
Write long articles and embed images and videos into your content. Doing this will increase engagement and time spent on your website, therefore showing the search engines that your content is good and can be trusted.
It will increase the time spent on site and decrease your bounce rate.
Plus, people will share content on social media that they find to be interesting and valuable.
Search engines nowadays use social media as a ranking factor, so it’s worth building your social media presence as it will help with your SEO.
Building traffic via SEO to your website will also help people to engage on social media.
So, while SEO and social media marketing are different, they each help the other and the end goal of both is the same - to help increase traffic to your website, products, or services.