“What should I build my website on?”
We get this question all the time.
All. The. Time.
It seems that the question of what to use to build a website can be quite confusing, and I understand why.
There are a lot of choices out there.
WordPress. Wix. Squarespace. Shopify. Clickfunnels.
And there are still more.
One of the tough things about a society with as much advancement as we have is that sometimes the options can become overwhelming.
So, to help simplify it and give you some actual reasons why I think WordPress is the best answer, I thought I would share the top 5 things I love about WordPress.
Now, first I need to add a caveat…
I’m not promising that I won’t make another post later about this same thing with a different 5 things I like best.
That’s because I really like WordPress. I’ll share why here, but I did want to warn you that if you see another similar post on this site, it doesn’t mean the features have changed.
It just means I’m loving different parts of it at different times.
Ok, enough babbling. Let’s get down to what you came here for.
WordPress is one of the most customizable platforms out there today. It powers some of the largest websites on the web and, as such, has strong support for customized appearance, functionality and integrations.
You can use a free or paid theme (basically the skin of your site) to create a beautiful appearance that fits with your branding and offers your users the exact experience you’ve been imagining for them.
You can host it on your own domain (more on that shortly), control the user experience and even have someone custom code it for you if you really want to go crazy.
Plugins are additional pieces of software that extend the functionality and customization of your site. Many of them are free, some are paid, and some offer both versions.
You can add a plugin for anything from running a membership site, creating your own course platform on your own site, SEO (more on that below), ecommerce, improving site speed and pretty much anything else.
You can build forums, affiliate programs, apps and gamify your site, all by adding the right plugin to your existing WordPress install.
What’s so amazing about WordPress plugins is that they extend functionality with very little, if any, cost. How can anyone complain about that?
Search Engine Love
Ok, so we all know paid ads on social media can get expensive. They are a skill in their own, and it can be costly to test them out and get things dialed in enough for them to make sense.
By setting up your site with strong SEO in mind you can drive additional, FREE, traffic to your site organically.
By using a plugin like Yoast SEO (which has a fairly robust free version) you can control the information that is sent to Google and other search engines, so they can send more traffic to your site.
SEO is a skill as well, and plugins such as Yoast or some of the others out there make it a little bit easier.
Because WordPress has been around for so long, and was built with non-techy users in mind, it is fairly user friendly to set up.
I know a LOT of people who have successfully set up WordPress sites with absolutely zero website experience.
And, for those who don’t have the time, patience or inclination to learn to build a WordPress site, you can find developers who will build it for you for an affordable price.
Getting a website developed on WordPress won’t cost you an arm and a leg and will give you a site you can be proud to share across your social media channels and with your potential clients.
And for my favorite feature of WordPress, it’s free!
There is absolutely no cost for WordPress itself.
Now, you may pay for your theme or plugins or developer, but the platform of WordPress is free of charge.
And many of your developers will include the theme and necessary plugins at no additional cost, including them as a part of your development cost.
So you can potentially get a full, custom website developed, with a premium theme and plugins, for the flat cost of having a website built.
Ok, there you have it. 5 things I love about WordPress. Like I said, some days other things come to mind as my top 5.
But these are always in the running!
A great platform that will grow with you. Whether your goals are to stay small and local or to grow into a 9 or 10 figure company, WordPress will support you as you grow.