Tracy Hoobyar

With a dynamic career spanning over 15 years, Tracy has been at the forefront of digital marketing, sales, and coaching. As the founder of System Chicks, she's deeply committed to empowering Carepreneurs and the neurodivergent community. Tracy's unique blend of professional expertise and personal experiences, including balancing a thriving online business while caring for her aging parents, gives her a profound understanding of the challenges and rewards of juggling family responsibilities with business aspirations. When she's not strategizing the next big digital move, you might find her reminiscing over classic 90s TV shows or enjoying quality time with her family.

5 Essential Steps to Scale Your Business Without Losing Sight of What Truly Matters

5 Essential Steps to Scale Your Business Without Losing Sight of What Truly Matters

Isn’t life a juggling act? As an entrepreneur and a caregiver, you’re trying to balance a thriving business, look after your loved ones, and somewhere in there, find a moment for yourself. Feels a bit like a Herculean task, doesn’t it? But fear not because I’ve got some secret sauce for you that will make […]

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Why Strategic Thinking is Essential for Setting Up Your Tech Stack for Revenue Growth

Why Strategic Thinking is Essential for Setting Up Your Tech Stack for Revenue Growth

In today’s rapidly evolving online business landscape, strategic thinking has become more crucial than ever. When it comes to setting up your tech stack for revenue growth, strategic thinking can be the difference between success and stagnation.  By aligning your technology investments with your business goals and adopting a thoughtful approach, you can unlock the

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Finding Balance and Resilience

Navigating the Challenges of Caregiving and Entrepreneurship: Finding Balance and Resilience

Caregiving and entrepreneurship are two demanding and rewarding roles, but combining them can present a unique set of challenges. Carepreneurs, individuals who are both caregivers and entrepreneurs, face the juggling act of managing the needs of their loved ones while pursuing their business goals. In this article, we will delve into the obstacles carepreneurs encounter

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How to Overcome Overwhelm and Take Control of Your Business

Are you an entrepreneur juggling multiple responsibilities, including caring for loved ones? Do you feel like you’re drowning in a sea of never-ending tasks, emails, and to-do lists? You’re not alone.  Many entrepreneurs experience overwhelm at some point in their journey.  The good news is that you can overcome it and take control of your

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How to Build a Remote Business: Systems for Working from Anywhere

Working online has changed the landscape of what running a business looks like. It’s also lowered the barrier to entry, making it simple for anyone to start a business online. Unfortunately it also means we can start a business without any training or experience, which can lead to doing things a little haphazardly. The ability

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Letting Go of the Reigns: Scaling Your Business Beyond the One-Person Show

Running a business, particularly in the days leading up to your first 7 figure years, requires wearing many hats. Some fit. Some don’t. No matter how well you do them, you need to perform all the roles typically seen in a successful business.  In the early days you handle sales, marketing, operations, customer service, program

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From Awareness to Purchase: A Step-by-Step Guide to Building a Successful Sales Funnel

Sales funnels are essential to your business. There is no doubt and there are no exceptions.  Your local retail stores use sales funnels and your online business uses sales funnels. The only question is whether or not they are intentional. Yep, you read that right. Every business uses sales funnels. The only question is if

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How to Develop a Founder’s Mindset for Entrepreneurial Success

As an established business owner, you have already achieved a significant level of success. However, you may feel like something is holding you back from taking your business to the next level. Often, it’s not just about working harder or being more productive, but rather about cultivating the right mindset.  The Founder’s Mindset is an

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The Importance of Diversifying Your Revenue Streams as a Coach, Course Creator or Carepreneur

It’s no secret that there are a lot of questions about the current economy and what’s to come. Will there or won’t there be a recession? Will the housing market collapse? What will the economic landscape look like in 3 or 6 months? While I’m no fortune teller, and my crystal ball broke years ago,

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